Privacy policy

Last Updated: 5/20/2026

WonderFold (“WonderFold,” “we,” “our,” or “us”) respects your privacy and is committed to protecting your personal information. This Privacy Policy describes how we collect, use, disclose, and safeguard your information when you visit or make a purchase from our website, use our services, interact with us, or otherwise engage with WonderFold.

By using our website or services, you agree to the practices described in this Privacy Policy.

1. Information We Collect

We may collect the following categories of information:

Personal Information You Provide

• Name
• Email address
• Phone number
• Billing and shipping address
• Payment information
• Order history
• Account login information
• Customer support communications
• Product reviews, survey responses, and testimonials
• User-generated content, including photos, videos, or social media content you submit or authorize us to use

Automatically Collected Information

When you use our website, we may automatically collect:

• IP address
• Device identifiers
• Browser type
• Operating system
• Website usage data
• Session activity
• Referral URLs
• Geolocation information derived from IP address
• Interaction and behavioral analytics

We may use cookies, pixels, tags, SDKs, session replay tools, analytics technologies, and similar tracking technologies to collect this information.

Information From Third Parties

We may receive information from:

• Ecommerce and payment platforms
• Marketing and advertising partners
• Analytics providers
• Social media platforms
• Retail and marketplace partners
• Fraud prevention providers
• Shipping and logistics providers

2. How We Use Your Information

We may use your information to:

• Process and fulfill orders
• Provide customer service and support
• Communicate with you regarding purchases, updates, promotions, and marketing
• Improve our website, products, and services
• Personalize your experience
• Analyze website traffic and customer behavior
• Prevent fraud, abuse, and unauthorized activity
• Conduct internal reporting, analytics, and business operations
• Comply with legal obligations
• Protect the rights, safety, and security of WonderFold, our users, and others

3. Artificial Intelligence & Automated Processing

WonderFold may use artificial intelligence (“AI”), machine learning, automation technologies, or similar tools to support and improve our business operations, including:

• customer support;
• product recommendations;
• fraud prevention;
• analytics;
• marketing and personalization;
• translation services;
• inventory forecasting;
• operational efficiency; and
• website functionality.

These technologies may process personal information in accordance with this Privacy Policy and applicable law. We may also work with third-party service providers that utilize AI-assisted technologies on our behalf.

Some customer interactions may involve automated systems or AI-assisted customer support technologies. Communications with these systems may be monitored, recorded, and analyzed for quality assurance, training, fraud prevention, and service improvement purposes.

We do not use customer personal information to train public-facing generative AI models unless expressly disclosed at the time of collection or otherwise permitted by applicable law.

While we strive to ensure accuracy and reliability, AI-generated or automated outputs may occasionally contain inaccuracies or errors. WonderFold does not guarantee the completeness or accuracy of AI-generated responses, recommendations, or content.

4. Cookies & Tracking Technologies

We use cookies and similar technologies to:

• remember user preferences;
• maintain shopping cart functionality;
• analyze website performance;
• measure marketing effectiveness;
• personalize content and advertising; and
• improve user experience.

We may use third-party services such as analytics providers, advertising networks, and ecommerce platforms that also use cookies or tracking technologies.

Depending on your location, you may have the ability to adjust cookie preferences through your browser settings or consent tools presented on our website.

5. Behavioral Advertising & Analytics

We may partner with third-party advertising and analytics providers to deliver advertisements and analyze website usage.

These providers may collect information regarding your interaction with our website and other websites over time using cookies, pixels, and similar technologies.

We may use tools including, but not limited to:

• Google Analytics
• Meta/Facebook Pixel
• TikTok Pixel
• Klaviyo
• Attentive
• Shopify analytics tools
• session replay and heatmapping technologies

You may opt out of certain targeted advertising activities through industry opt-out tools or your browser settings.

6. SMS & Email Communications

If you opt in to receive SMS or email communications, we may send:

• promotional offers;
• abandoned cart reminders;
• product announcements;
• order updates; and
• marketing communications.

Message and data rates may apply. Consent to receive marketing messages is not a condition of purchase.

You may unsubscribe at any time by following the instructions provided in the communication.

7. How We Share Information

We may share information with:

• payment processors;
• ecommerce service providers;
• shipping and fulfillment partners;
• customer support providers;
• analytics and advertising providers;
• marketing and SMS platforms;
• fraud prevention providers;
• professional advisors;
• affiliated entities; and
• government or legal authorities when required by law.

We may also disclose information:

• in connection with a merger, acquisition, restructuring, financing, or sale of assets;
• to enforce our terms and policies;
• to protect our rights or property; or
• to protect users or the public.

We may share limited personal information with trusted service providers and technology partners that assist us with ecommerce operations, payment processing, customer support, marketing communications, analytics, logistics, fraud prevention, personalization, and AI-assisted services. These providers are contractually obligated to protect your information and may only use it for authorized business purposes.

WonderFold does not sell personal information for the purpose of training third-party artificial intelligence models or systems without consumer consent, except as otherwise permitted under applicable law.

8. User-Generated Content

If you submit reviews, photos, videos, testimonials, tags, comments, social media content, or other materials to WonderFold, or authorize us to repost or use such content, you grant WonderFold a non-exclusive, royalty-free, worldwide license to use, reproduce, modify, publish, display, distribute, and promote such content in connection with our business, marketing, advertising, analytics, and operations.

Please do not submit content you do not have the right to share.

9. Data Retention

We retain personal information for as long as reasonably necessary to:

• fulfill the purposes described in this Privacy Policy;
• comply with legal obligations;
• resolve disputes;
• enforce agreements; and
• maintain business records.

Retention periods may vary depending on the type of information and applicable legal requirements.

10. Security

We implement reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, disclosure, alteration, or destruction.

However, no method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security.

11. Children’s Privacy

WonderFold products are intended for purchase by adults. We do not knowingly collect personal information directly from children under the age required by applicable law without appropriate parental consent.

Any information relating to children provided by parents or guardians is processed solely for the purpose of providing requested products or services.

If you believe a child has provided personal information without proper consent, please contact us so we may take appropriate action.

12. Your Privacy Rights

Depending on your location, you may have certain rights regarding your personal information, including:

• the right to access information we hold about you;
• the right to request correction of inaccurate information;
• the right to request deletion of information;
• the right to opt out of targeted advertising or certain data sharing;
• the right to limit use of sensitive personal information where applicable; and
• the right to appeal certain privacy decisions.

California residents may have rights under the California Consumer Privacy Act (“CCPA”) and California Privacy Rights Act (“CPRA”).

To exercise applicable rights, please contact us using the information below.

13. International Users

Your information may be processed and stored in the United States or other countries where WonderFold or its service providers operate.

By using our services, you acknowledge that your information may be transferred to countries that may have different data protection laws than your country of residence.

14. Third-Party Links

Our website may contain links to third-party websites or services. We are not responsible for the privacy practices, content, or policies of third parties.

We encourage you to review the privacy policies of those third parties before providing information.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Changes will become effective upon posting the updated version on this page.

Your continued use of our website or services after changes are posted constitutes acceptance of the updated Privacy Policy.

16. Contact Us

If you have questions regarding this Privacy Policy or our privacy practices, please contact us at:

WonderFold
5796 Martin Road
Irwindale, CA 91706
Email: hello@wonderfold.com
Website: https://wonderfold.com